TAKING Q3 BRIEFS — 2 SLOTS LEFT ROTTERDAM · NYC · REMOTE-FIRST UTC --:--:--  |  SCROLLED 0%
51.9225° N — 4.4792° E · EST. 2016 · REVENUE ENGINEERED DAILY
E-COMMERCE × CRO PERFORMANCE STUDIO

MARKETING/ BRAND ENGINEERING
DATA/ REVENUE SCIENCE
ART / PIXEL-LEVEL OBSESSION

We engineer revenue, not impressions. Full-stack conversion rate optimization and e-commerce growth — audited, tested, shipped every week. No opinions survive contact with the data.
  • LIVE SIMULATION — THIS VISITOR STREAM
  • SESSIONS9,412
  • CONVERTED1,532
  • CONV. RATE16.28%
  • * RENDERED FROM YOUR CURSOR FIELD.
    MOVE IT THROUGH THE FUNNEL.
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( 00 )MANIFESTO

We are a performance studio for brands that refuse to guess. Every layout we ship is a hypothesis, every pixel an experiment, every euro traceable back to a decision. Marketing as an exact discipline — executed with the obsession of an art.

[ i ] FIG. 01 — CADENCE3.4 experiments shipped per week across the active portfolio. Median runtime to verdict: 11 days.
[ ii ] FIG. 02 — MEASUREMENTServer-side tagging, warehouse-first pipelines, incrementality checks. If it moves money, we quantify it.
[ iii ] FIG. 03 — ACCOUNTABILITYFees tied to uplift cohorts. When your conversion curve flattens, ours does too.
  • P·01Evidence over opinion. Always.
  • P·02Ship weekly. Polish in public.
  • P·03Revenue is the only KPI that eats last.
( 01 ) — SERVICE INDEX

WHAT WE OPTIMIZE

SELECT A DISCIPLINE TO EXPAND SCOPE & DELIVERABLES. EVERY ENGAGEMENT STARTS WITH A FREE 10-DAY AUDIT.

Research-led experimentation programs: heuristic and friction audits, quant & qual research, prioritized hypothesis backlog, then relentless A/B and multivariate testing across the entire purchase journey — discovery, PDP, cart, checkout.

A/B TESTSHEATMAPSSESSION REPLAYCHECKOUT UXFORM OPTIMIZATIONVWO · OPTIPAL
+31%MEDIAN CVR UPLIFT / 12 MO

Growth architecture for Shopify Plus, Magento and composable commerce stacks: merchandising strategy, catalog operations, bundling and pricing psychology, marketplace expansion, and PDP systems engineered to compound average order value.

SHOPIFY PLUSPLP / PDP SYSTEMSMERCHANDISINGBUNDLESPRICING PSYCH
×2.4AVERAGE ORDER VALUE MULTIPLIER

Measurement infrastructure that survives signal loss: server-side GTM, GA4 hardening, conversion APIs, consent-aware tracking, warehouse-backed dashboards, and lightweight marketing-mix models to arbitrate platform-reported truth.

GA4GTM SERVER-SIDEMETA CAPIWAREHOUSE OPSINCREMENTALITY
100%REVENUE-EVENT COVERAGE

Modular landing-page systems built from offer framing outward: message-market fit studies, above-the-fold economics, page-speed engineering under one second LCP, and friction audits precise down to the individual form field.

LP SYSTEMSOFFER FRAMINGCORE WEB VITALSAD-LP MATCHING
−42%LANDING BOUNCE RATE

Retention machinery tied to behavioral segments: RFM scoring, welcome and win-back flows, replenishment triggers, browse-and-cart abandon programs across email, SMS and push — every flow measured against held-out controls.

KLAVIYORFM SEGMENTSWIN-BACKSMS / PUSHHOLDOUT TESTING
+19%CUSTOMER LTV / FIRST YEAR

Ad creative engineered from test data instead of taste: modular hooks, dynamic creative optimization, UGC pipelines at volume, and motion systems where winning patterns are mined from thousands of prior ad observations.

UGC PIPELINEMOTIONDCOHOOK MINING
+57%PAID CLICK-THROUGH RATE
( 02 ) — SELECTED EVIDENCE

PROOF, NOT PROMISES

FOUR RECENT ENGAGEMENTS. FULL TEARDOWNS AVAILABLE UNDER NDA ON REQUEST.

* FIGURES VERIFIED VIA CLIENT-SIDE ANALYTICS EXPORTS — METHODOLOGY SHEETS ON REQUEST. REQUEST THE FULL PORTFOLIO
0%AVG. CVR UPLIFT PER ENGAGEMENT
€0MTRACKED CLIENT REVENUE SINCE 2016
0EXPERIMENTS SHIPPED TO VERDICT
0ACTIVE CLIENT PARTNERSHIPS
( 03 ) — OPERATING SYSTEM

THE
METHOD

A four-phase protocol tuned over nine years. Not consultancy theater — a machine that turns traffic into verified revenue.

P·1

Diagnose

Ten-day teardown of analytics integrity, funnel math and friction hotspots. We rebuild your conversion equation from raw events before touching anything.

DURATION ~10 DAYS
OUTPUT LEAK MAP · OPPORTUNITY MODEL
P·2

Hypothesize

Every finding converts into ranked hypotheses scored on impact, confidence and effort. The backlog becomes the contract — you see exactly what ships and why.

DURATION WEEKLY CYCLE
OUTPUT PRIORITIZED BACKLOG
P·3

Experiment

Tests go live in weekly sprints with pre-registered success criteria and power calculations. Verdicts are binary: winner, loser, inconclusive — no vanity readings.

DURATION ONGOING SPRINTS
OUTPUT VALIDATED LIFT DECISIONS
P·4

Scale

Winners get industrialized: templated across templates, locales and channels. Losers get archived with context — institutional memory compounds faster than spend.

DURATION CONTINUOUS
OUTPUT COMPOUNDING REVENUE BASELINE
“They treat every pixel as evidence and every click as currency. Our board finally reads growth reports like financial statements.”
LINNEA VOGEL — CHIEF DIGITAL OFFICER, KOVA HOME
( 04 ) — INITIATE

START THE
COUNT

Q3 CAPACITY — 2 ENGAGEMENT SLOTS OPEN
hello@ma-da.art +31 10 421 0904 WILHELMINAKADE 88, ROTTERDAM — 123 BROADWAY, NYC RESPONSE TIME: UNDER 12 WORKING HOURS
Brief received.Your audit slot is queued — expect scope & pricing within 48 hours.